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The Maui Spa

Local growth marketing for a Boca Raton day spa.

  • 215%+Increase in monthly bookings
  • 427%Increase in SEO keyword impressions
  • 300K+Social impressions

Services

Influencer MarketingSocial AdsConversion OptimizationLocal SEOEmail Marketing
The Maui Spa

Overview

The Maui Spa & Wellness Center in Boca Raton brings a Hawaiian spa experience to South Florida. I modernized its marketing with a local influencer program, social ads, website conversion and SEO work, and a refreshed email program.

Outcomes

215%+Increase in monthly bookings
427%Increase in SEO keyword impressions
300K+Social impressions
40%+Email open rates
Treatment highlights
Influencer video

What I did

  1. Influencer program

    Partnered with local influencers who promoted the spa in exchange for visits, producing a steady flow of UGC.

  2. Social ads

    Ran that content as ads across Facebook, Instagram and other networks.

  3. Website and SEO

    Reorganized the website so the range of services was clear and easy to book, and optimized for local searches like “Spa Boca Raton”.

  4. Email

    Ran MailChimp campaigns with the spa manager: member rewards, monthly promotions and community events.

Email campaigns
Email campaigns

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ghiankarlo.com is a personal portfolio maintained by Ghiankarlo Olivos to showcase professional work completed for clients and employers. This site is independent and is not affiliated with, endorsed by, sponsored by, or connected to any company, brand, or agency referenced or displayed. All company names, trademarks, logos, and brand assets are the property of their respective owners and appear here solely for identification and demonstration, consistent with nominative fair use. Work samples were produced in the course of professional engagements and remain the intellectual property of the respective clients, employers, or agencies for whom they were created. No ownership or authorship of any third party brand or asset is claimed or implied. If you are a rights holder with a concern about any content, please contact gk@ghiankarlo.com and it will be addressed promptly.