SeaDream Yacht Club
Performance Marketing for a luxury cruise line.
- 107%Increase in total leads
- $16Cost per lead across paid search and social
One of the first AI search visibility programs in luxury travel
Overview
As Performance Marketing Manager for SeaDream Yacht Club I ran paid search and social, produced video ads, and built one of the first AI search visibility programs in luxury travel.
Outcomes
The challenge
SeaDream needed a data-driven lead across PPC, content, generative engine optimization and performance reporting, to scale growth and ROI across paid and organic channels.
Ai-made YouTube ads
Both YouTube ads were produced with an Ai workflow, so SeaDream could test new cuts for each audience without booking a studio.
Ai script writing
I used Ai to draft the scripts from SeaDream’s itineraries and suite details, then edited every line to match the brand’s voice.
Ai voice-over with ElevenLabs
The narration is an ElevenLabs Ai voice. A script change becomes a new voice-over in minutes, ready to cut against the footage.
Edited and launched on YouTube
I cut the footage to the voice-over and ran the finished ads as YouTube campaigns.
What I did
Meta, Google and Bing Ads
Managed a $20K monthly budget with continuous bid optimization, keyword refinement and audience segmentation, bringing cost per lead down to $16.
YouTube ads
Edited the footage and produced AI voice-over narratives for a brand awareness campaign on YouTube.
AEO and GEO
Built an answer and generative engine optimization strategy: competitor audits to find the sources and prompts AI engines trust, PR outreach, YouTube as a visibility channel, and FAQ and copy optimization for ChatGPT, Gemini, Grok and Claude.
AI traffic reporting
Built custom Google Analytics reporting to track visits arriving from AI engines.
Keep exploring
View all work
Paradise Laser
Brand launch for a South Florida laser clinic.
- 98%Google Lighthouse SEO score
- 14XInstagram followers, from 120 to 1,700+, grown organically
