Cardone Capital
Digital growth for a $4.8B real estate fund.
- 15%Website conversion rate
- $21.74Cost per lead
- 40–50%Email open rates on an 88K+ list
Overview
Grant Cardone built Cardone Capital to give everyday investors access to over $4.8 billion in multifamily assets. I was brought in to rebuild CardoneCapital.com and ended up owning the digital marketing behind it: paid search, SEO, content and email.
Outcomes
The challenge
The VP of the fund needed one person who could both build and market: oversee the online presence and 10X investor lead generation.
What I did
Website rebuild
Rebuilt CardoneCapital.com myself around conversion: UX/UI in Adobe XD, landing pages, e-books and webinar signups, with VWO and Crazy Egg A/B testing and HubSpot behind it.
Google Ads
Started with a single ad at $500 a day and grew it into the top source of investor conversions: a $45K monthly budget across Branded, Non-Branded, Competitor, Performance Max and Retargeting Display campaigns.
SEO
Built the SEO strategy with SEMrush and Google Search Console.
Content
Shot drone video and collaborated on photography of the multifamily properties to give investors something real to look at.
Email
Designed and sent 3 to 5 emails a week to a list of more than 88,000 investors.
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