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VI Peel

E-commerce launch for the nation’s leading chemical peel brand.

  • $529KWebsite sales in 2024
  • 38%Returning customer rate
  • 1.12%Store conversion rate

Services

ShopifyWeb DesignFront-End DevelopmentSubscriptionsEmail Design

Links

live website
Live site

Overview

VI Peel is the nation’s leading provider of chemical peels. I designed and built the Shopify store that launched its first line of consumer products, with hand-coded features and Klaviyo email.

Outcomes

$529KWebsite sales in 2024
38%Returning customer rate
1.12%Store conversion rate
Store design
Store design

The challenge

Launch the brand’s first products direct to consumers with an online shopping experience that matched its professional reputation.

Before-and-after slider
Before-and-after slider
Product recommender quiz
Product recommender quiz

What I did

  1. Store design and build

    Designed and developed the store around UX and conversion best practices.

  2. Custom features

    Hand-coded a before-and-after slider in JavaScript, and integrated a product recommender quiz, subscriptions and bundle-and-save upsells.

  3. Email

    Designed Klaviyo campaigns with the VI Peel marketing team.

Klaviyo email
Klaviyo email

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ghiankarlo.com is a personal portfolio maintained by Ghiankarlo Olivos to showcase professional work completed for clients and employers. This site is independent and is not affiliated with, endorsed by, sponsored by, or connected to any company, brand, or agency referenced or displayed. All company names, trademarks, logos, and brand assets are the property of their respective owners and appear here solely for identification and demonstration, consistent with nominative fair use. Work samples were produced in the course of professional engagements and remain the intellectual property of the respective clients, employers, or agencies for whom they were created. No ownership or authorship of any third party brand or asset is claimed or implied. If you are a rights holder with a concern about any content, please contact gk@ghiankarlo.com and it will be addressed promptly.