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Life Wear Technologies

Walmart.com growth for a national health products brand.

  • $800K+Walmart sales in 2024
  • 30X+Walmart Ads ROI
  • 28%Walmart Ads conversion rate

Services

Walmart MarketplaceWalmart ConnectProduct PhotographyA/B TestingMarket Research
Life Wear Technologies

Overview

Life Wear Technologies makes Equate-brand braces and supports, tapes and bandages, and hot and cold therapy products sold at Walmart. I led their online sales on Walmart.com, from ads and listings to photography and new product research.

Outcomes

$800K+Walmart sales in 2024
30X+Walmart Ads ROI
28%Walmart Ads conversion rate
30+SKUs optimized
Product photography
Product photography

The challenge

Grow online sales across more than 30 products while supporting the retail business in stores.

Equate on Walmart.com
Equate on Walmart.com

What I did

  1. Walmart.com management

    Directed online sales with Walmart and the broker, managed all Walmart.com ad spend, optimized 30+ SKUs with Helium 10, and reported KPIs regularly.

  2. Product photography

    Coordinated agencies and freelancers, shot and designed graphics in-house, and A/B tested images with Walmart.

  3. New product research

    Used Helium 10 and Walmart Luminate to size the market and test color and pattern preferences, which shaped a new line of 2-way elastic knee and ankle sleeves.

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ghiankarlo.com is a personal portfolio maintained by Ghiankarlo Olivos to showcase professional work completed for clients and employers. This site is independent and is not affiliated with, endorsed by, sponsored by, or connected to any company, brand, or agency referenced or displayed. All company names, trademarks, logos, and brand assets are the property of their respective owners and appear here solely for identification and demonstration, consistent with nominative fair use. Work samples were produced in the course of professional engagements and remain the intellectual property of the respective clients, employers, or agencies for whom they were created. No ownership or authorship of any third party brand or asset is claimed or implied. If you are a rights holder with a concern about any content, please contact gk@ghiankarlo.com and it will be addressed promptly.