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CryoMAX

Marketplace expansion for a top-selling Amazon brand.

  • $1.1M+Amazon sales in 2024
  • 20%Amazon conversion rate
  • 8XWalmart Ads ROI

Services

E-Commerce ManagementAmazon AdsWalmart ConnectUGC ContentPaid SocialWeb Design

Links

live website
CryoMAX

Overview

CryoMAX makes the longest-lasting cold pack and was already a top vendor on Amazon. I expanded it across the major marketplaces and ran the full digital strategy behind it: marketplace management, UGC, paid ads and a new website.

Outcomes

$1.1M+Amazon sales in 2024
20%Amazon conversion rate
8XWalmart Ads ROI
$268KWalmart.com sales
UGC ad
UGC ad
UGC ad

The challenge

Grow beyond Amazon into the other top marketplaces while building a complete digital marketing strategy for fast brand growth.

Amazon Ads
Amazon Ads

What I did

  1. Marketplace management

    Ran the brand’s presence on Amazon, Walmart.com, Target, CVS, Walgreens and Instacart.

  2. UGC content

    Worked with UGC creators on social ads and product listing videos, averaging a $0.30 cost per click.

  3. Paid ads

    Led paid media across Amazon, Walmart, Google, Meta, TikTok, Pinterest and Instacart, with the lowest ACoS in the brand’s history.

  4. Website

    Redesigned CryoMAX.com on Shopify with features that send shoppers to their preferred retailer.

CryoMAX.com redesign
CryoMAX.com redesign

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ghiankarlo.com is a personal portfolio maintained by Ghiankarlo Olivos to showcase professional work completed for clients and employers. This site is independent and is not affiliated with, endorsed by, sponsored by, or connected to any company, brand, or agency referenced or displayed. All company names, trademarks, logos, and brand assets are the property of their respective owners and appear here solely for identification and demonstration, consistent with nominative fair use. Work samples were produced in the course of professional engagements and remain the intellectual property of the respective clients, employers, or agencies for whom they were created. No ownership or authorship of any third party brand or asset is claimed or implied. If you are a rights holder with a concern about any content, please contact gk@ghiankarlo.com and it will be addressed promptly.