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BosleyMD

E-commerce launch for the leading name in hair restoration.

  • $420K+Shopify sales in 2024
  • 33.8%Returning customer rate
  • 6,000+Professionals trained and certified

Services

ShopifyE-CommerceB2B WholesaleSubscriptionsEmail MarketingLMS
BosleyMD

Overview

Bosley, the leading name in hair transplant surgery, launched BosleyMD, a professional haircare line. I ran the e-commerce launch and optimization: a subscription-first Shopify store, a wholesale site for professionals, email, and a certification program.

Outcomes

$420K+Shopify sales in 2024
33.8%Returning customer rate
6,000+Professionals trained and certified
32.6%Email open rate
Recharge subscriptions
Recharge subscriptions

The challenge

The line needed an online store built around subscriptions, plus a separate B2B platform where haircare professionals could buy at wholesale.

Klaviyo email
Klaviyo email
Talent LMS certification
Talent LMS certification

What I did

  1. Shopify B2C and B2B

    Directed the design of the store and A/B tested the layout for subscription sales, added upsell and frequently-bought-together tools, and built a wholesale version for professionals.

  2. Product pages

    Rewrote product pages to educate shoppers on hair loss solutions.

  3. Subscriptions

    Implemented Recharge and simplified the subscription experience so customers could manage orders easily.

  4. Email

    Ran Klaviyo newsletters and giveaways with separate consumer and salon-owner segments.

  5. Certification program

    Launched a Talent LMS program that certified professionals as BosleyMD Hair Growth Experts, unlocked wholesale pricing, and fed a store locator of certified pros.

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