Home Electric Pros

Home Electric Pros is a South Florida residential electrical company. I designed and built its website from scratch as a custom WordPress theme: a home page and five service pages written to convert, AI-produced photography, a lead form wired to conversion tracking, and structured data so search engines understand the business.

The business launched with artwork and a phone number but no website. It needed a site that looked established on day one, loaded fast on phones, and captured service requests, without publishing any claim the owner had not confirmed.

1. Custom theme

   A hand-built WordPress theme instead of a page-builder template, so every page is light, fast and consistent, with business details editable in the WordPress Customizer.

2. Service pages

   A services hub and five service pages (electrical repairs, surge protection, panel upgrades, garage door openers and EV chargers), each with what's included, FAQs and a request button.

3. Lead capture

   A short quick-request form on every key page that sends straight to the owner and lands visitors on a thank-you page that fires the lead conversion for Google Ads and GA4.

4. Photography

   15 AI-produced photos of real-looking South Florida homes and electricians at work, made in Artlist, in place of stock photos and the old cartoon artwork.

5. Search

   Electrician, Service and FAQ schema, clean titles and descriptions on every page, and AVIF/WebP images for speed.

6. Safe launch

   Every unconfirmed fact (license wording, hours, service area, reviews) is a setting that stays hidden until the owner confirms it, and deploys run through a script that backs up the site first.