LovaSkin
A two-market Shopify store for a foot care brand.
One Shopify store for the US and European markets
The brand’s first photoshoot

Overview
LovaSkin makes an exfoliating foot peel. I led the design of its new Shopify store for the US and European markets and produced the brand’s first photoshoot.

The challenge
European shoppers are more sensitive to imagery of chemical foot peels, so one store had to work for both audiences.

What I did
Store design
Led the design of the new Shopify site for both markets.
Imagery balance
Chose and placed product imagery to respect European sensitivities while still showing results.
First photoshoot
Planned the action shots with a production team and edited the photos used across every channel.
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