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CleanPrene

Multi-channel e-commerce for a sustainable brace brand.

  • 15.8%Amazon Ads conversion rate
  • $0.11Average Meta Ads cost per click
  • 6.3M+Campaign impressions

Services

E-Commerce ManagementAmazon AdsWalmart ConnectUGC ContentPaid Social
CleanPrene

Overview

CleanPrene makes braces and supports from oyster shells and other sustainable materials instead of neoprene. I ran its e-commerce, UGC content and paid media across seven platforms.

Outcomes

15.8%Amazon Ads conversion rate
$0.11Average Meta Ads cost per click
6.3M+Campaign impressions
UGC ad
UGC podcast-style ad

The challenge

Build awareness and sales for a new material while teaching shoppers why neoprene is a problem in the first place.

Meta ads
Meta ads

What I did

  1. Marketplace management

    Ran listings, sales analysis, profitability and compliance across Amazon, Walmart.com, Walgreens, Shopify and Instacart.

  2. UGC content

    Directed UGC creators to produce social ads and listing videos.

  3. Paid media

    Ran ads across Amazon, Walmart, Google, Meta, TikTok, Pinterest and Instacart, including Meta video campaigns.

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ghiankarlo.com is a personal portfolio maintained by Ghiankarlo Olivos to showcase professional work completed for clients and employers. This site is independent and is not affiliated with, endorsed by, sponsored by, or connected to any company, brand, or agency referenced or displayed. All company names, trademarks, logos, and brand assets are the property of their respective owners and appear here solely for identification and demonstration, consistent with nominative fair use. Work samples were produced in the course of professional engagements and remain the intellectual property of the respective clients, employers, or agencies for whom they were created. No ownership or authorship of any third party brand or asset is claimed or implied. If you are a rights holder with a concern about any content, please contact gk@ghiankarlo.com and it will be addressed promptly.